note: the following information was found on Wikipedia.
The Clorox Company began in 1913 in the San Francisco, California area as Electro-Alkaline Company, producing an industrial-strength bleach called Clorox, a play on words of sorts as the main ingredients of the product are chlorine and sodium hydroxide. The company changed it’s name to The Clorox Chemical Company in 1928. In 1957 Proctor & Gamble purchased the company, though it became an independent company again in 1969 after the purchase was challenged by the Federal Trade Commission. The Clorox Company now owns/produces many products, from bleach to paint to food to restaurant equipment.
On to the ad.
Pretty much you are guaranteed that if you use Clorox, not just any old bleach, in your fridge then you have less chance of your food spoiling. Clorox went a step further by claiming your food inside a Clorox clean refrigerator is…VICTORY FOOD (“Food for Victory!”)! Really, in 1943 you could have thrown the word VICTORY! in front of any product and it would fly off the shelves. VICTORY GLOVES! VICTORY TOILET PAPER! VICTORY…well, you get the point.
Something I really love about this ad is the look on the woman’s face. She is smiling, yes, but you can clearly see that her thoughts are more along the lines of “Like I don’t have enough damn work to do around this house, now I am expected to constantly bleach out the icebox”.
I’m fairly certain the Butch the Clorox Bottle was invented in 1928 when the company threw itself up on the SFSE. He apparently, like the actual Clorox bottles, started out with a rubber stopper head and changed to a screw on/off cap with the start of WWII. I’m trying to imagine him waddling around.
Comments